At ELIO Studios we work hard before Q4 because we know it is the most profitable season for our clients. This is why we like to make sure we prepare their marketing strategies to be ready for this magical time of the year. As Klaviyo Silver Advisor Partners, we use this great platform for our marketing plans. Here are the new Klaviyo features that your brand must implement before Black Friday, Cyber Monday, and Christmas.

1. New flow builder 

If you visit your Klaviyo account you’ll notice that there’s a new modern and intuitive flow builder, making easier to set up different flows like abandoned cart, post-purchase, and welcome. This new design includes a new configuration panel, a better way to navigate through complex flows, and a drag-and-drop interface.

At ELIO Studios we encourage our clients to implement the automated flows mentioned above and also winback flows, back-in-stock notifications, and reviews of products.

2. AI suggested headlines

Talking about product review flows, this is one of the best Klaviyo features. You can ask your customers for a review after a recent purchase. We recommend it to build social proof of the quality of your products and services.

Klaviyo has implemented a new AI tool that suggests headlines when your customers are leaving a new review.

3. Post-purchase journeys with Shopify SMS Order Updates

If your e-commerce is in Shopify make sure to enable the Shopify SMS Order Updates so your customers can start getting all your post-purchase communications through email and SMS, directly from your Klaviyo account. 

At ELIO Studios we suggest our clients to always implement 4 of these transactional updates: order confirmation, shipping confirmation, account created confirmation, and a thank you for your purchase message.

4. Targeted sign-up forms

Klaviyo has an updated feature for you to set up sign-up forms to only be visible to users on landing pages with specific UTM parameters added.

5. Prevent multiple forms from appearing to the same user

When your clients visit your website you want them to have the best possible experience. It’s not nice to see the same sign-up form coming at you again and again during your navigation. This is why, Klaviyo has released a new global form display settings where you can choose to limit your e-commerce to show one form per session and add a time delay between forms within the same session.

The Klaviyo universe is huge because it offers endless possibilities for your e-commerce to thrive in different ways among your clients. It might be overwhelming but it’s worth it. At ELIO Studios we have a wide experience working with Klaviyo and helping our clients to drive the results they are looking for. If you need a hand with your email marketing campaign, reach out to us today, and let’s start working together.